Umbrico started doing this type of work by focusing on media. She found it troublesome that home catalogs were invading her space at home, and she photographed pages of ordinary objects out of focus - making these standard household items into strange and abstract.
From Catalogs
Another piece she showed was one she created from photographing mirrors in home catalogs and blowing them up to actual size to print and mounted them to plexiglass. Umbrico explained that the idea behind this came when her bathroom mirror broke, and she felt a sense of disappearance.
Mirrors
Penelope Umbrico takes images found in consumer media and re-contextualizes and constructs them from desirable items to strange, yet thoughtful art pieces.
Another work I enjoyed was her horizons work. She admitted that a horizon is a place you can never reach, not matter how well it sells vacations (ex. honeymoon brochures) - vibrant colors invite us. But because the sunsets are inaccessible, she created postcards and kept them shrink wrapped. They were then inaccessible in a way that you can't even touch or hold them.
With a quirky sense of humor, and self, Penelope Umbrico knows how to speak to an audience about her work. Unlike her postcards, her work is accessible because it's contemporary media - everyday things that everyone experiences. I liked her very much.
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